The Framework27 audit isn't a consulting opinion. It's a codified scoring system that grades every part of a business against fixed criteria. Same methodology. Same questions. Every time.
Get your score now →Every business has 27 operational sections we care about. Every section is scored against 10 specific binary criteria — yes or no, pass or fail, with evidence. Add them all up: 27 × 10 = 270 points.
Across the 27 sections, we weight them by phase — because foundation problems kill a business faster than growth problems do.
80 points
Brand, offer, pricing, legal, positioning, identity. The stuff that kills you if it's wrong.
70 points
Website, CRM, ops, team, tech stack, analytics. The machinery that runs the business day-to-day.
120 points
SEO, paid ads, email, social, PR, referrals, CRO, retention. Where revenue comes from — and where most agencies live.
Most failing businesses don't need better ads. They need a better foundation. If your offer, pricing, or customer targeting is wrong, no amount of marketing budget fixes it. Phase 1 is where we always look first.
Infrastructure is the operational backbone — the stuff that turns a founder's effort into a repeatable system. Weak infrastructure is why growth feels exhausting and why businesses hit a ceiling they can't see.
This is where most agencies live. It's also where most wasted budget lives. We score every growth channel against real outcomes, not activity — and we only recommend channels that fit Phase 1 and 2 already being stable.
The 270 maps to a letter grade. Most first-time scores sit in the C to D range — that's not a failing grade, it's the honest middle where most well-meaning businesses live.
Operationally excellent. You're in the top 5%. You probably don't need us.
Strong. A few specific fixes would compound. Top quartile of businesses we score.
Decent foundation with clear gaps. Where most good businesses sit — including ones doing AED 10M+.
Functional but fragile. High-leverage fixes available. Audit typically pays for itself in 60 days.
Something structural is wrong. The audit pays for itself many times over. Not the end of the world — most businesses start here.
Run the free assessment for an indicative score. Or book the full audit to get scored against your real data.